Since the breakthrough of this generation’s internet era, Web 2.0, the users have become a bigger part of the internet-industry. An example of this is the blogosphere which has developed a lot through the last years. At first blogs were like an old-school diary. Now they have become a tool for moneymaking and propaganda.
Tim O’Reilly describes a blog, in the article “What is Web 2.0?” written in 2005, as a individual’s home page in a diary format. What happened to the traditionally way of documenting one’s life? Just writing down your thoughts and experiences with a pen on paper for your own eyes only. Nowadays, people have dropped their pens and started to give their deepest thoughts and more away for anyone to read. People even earns money to write about themselves.
Lev Grossman writes in the article “Time’s person of the year: You”, 2006 that a lot people use the internet to make money or to be noticed. Blogging is just one example. There’s also movie making and music producing. There are plenty of young people, mostly girls, in Sweden that earns money on their blogs. Some earns more than most of grown-ups do. In their cases blogging has been turned into a full-time work.
Humans have a crave for attention nowadays. It’s like if something can’t be seen, it doesn’t exist. In this case if you’re not on the internet, you don’t exist. People have different goals for their blog’s purpose. For example, some want to make much money (like the Swedish girls I mentioned earlier) and as I wrote in the beginning a blog can be used for propaganda. I don’t mean propaganda in a Hitler-way though. People wants to sell products, make the readers to believe that a certain life-style is the best and so on.
As I mentioned before, the blog-industry has developed insanely and continues to do it. It started as a hobby where people shared their lives and experience into a million dollar-industry. Has this evolution stopped? Or will the bloggers become even more influential and powerful? Time will tell.